A Spook-tacular MBA Social Media Campaign

If you’ve strolled into a Hallmark store lately, you can’t help but notice that Halloween is in the air – even if it is unseasonably warm in some parts of the country like it is here today in Baltimore.

It takes only a few steps in the iconic greeting card shop to be confronted by spooky displays although the Floppy Count Snoopula actually looks more cuddly than frightening. Still, the mysterious “Fortune-Telling Magic Mirror” and the grimacing “Scary Pumpkin Talker” are bound to stop you in your tracks.

Don’t Forget Social Media in your MBA Recruitment Backpack

Around this time each year, we glance at our calendars and exclaim in surprise, “Where did the summer go?!?”  Although September arrives seemingly out of nowhere, you know it is here when yellow school buses are once again streaming down suburban streets and retail shelves are overflowing with back-to-school supplies.  For parents of school-aged children, this often signals that time to shop for new and bigger backpacks. With a dizzying array of colors, shapes and sizes, the choice becomes even more complex with the option of solar backpacks – underscoring just how connected our culture is today.