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Posts from the ‘Marketing Strategy’ Category

The Solar Eclipse was the Best Lesson in Business Schools Today

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Communicating to B-School Applicants: When You Care Enough to Send the Very Best

What is your favorite part of Valentine’s Day?



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‘Tis the Season for Business School Holiday Videos

It doesn’t seem all that long ago that my mailbox was overflowing with holiday cards at this time of year. This season, I can count the number of mailed greetings, so far, on one hand. I treasure each and every one that brightens my fireplace mantle and reminds me what truly matters throughout the season – the blessings of friends and family.

It might appear that my circle is smaller – and certainly some ties weaken with the passing of time – but it’s more of a signal of our internet age. These days, I receive more and more digital cards. Meanwhile, a childhood friend who works at Penn State is introducing a new social media holiday tradition:

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