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Posts from the ‘Marketing Strategy’ Category

Communicating to B-School Applicants: When You Care Enough to Send the Very Best

What is your favorite part of Valentine’s Day?



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‘Tis the Season for Business School Holiday Videos

It doesn’t seem all that long ago that my mailbox was overflowing with holiday cards at this time of year. This season, I can count the number of mailed greetings, so far, on one hand. I treasure each and every one that brightens my fireplace mantle and reminds me what truly matters throughout the season – the blessings of friends and family.

It might appear that my circle is smaller – and certainly some ties weaken with the passing of time – but it’s more of a signal of our internet age. These days, I receive more and more digital cards. Meanwhile, a childhood friend who works at Penn State is introducing a new social media holiday tradition:

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How to Spot Partnerships for Business School Recruitment

As Labor Day approaches, you can almost hear the collective sigh from coast to coast. Where did the summer go?

Some will celebrate the long holiday weekend with a trip to the beach or the ballpark. Others may head to the mall to catch the Labor Day sales. If you are looking to spruce up your fall wardrobe with some back-to-school (or work) styles from J. Crew, for example, you would head right to the retailer’s stores.

Or if you want to wait another week or two, you could shop the brand at Nordstrom.

Wait. What?

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