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About Enrollment Strategies

executive shoesYou’re probably wondering what’s up with the shoes.

As the adage goes, you don’t truly understand someone until you’ve walked a mile in his or her shoes.  As a business school admissions and recruitment professional, you have an exciting, yet demanding job.  You have enrollment goals and recruitment challenges that are more difficult to achieve each year.  Most of you are overworked, understaffed, and working with a centralized marketing agency that consumes a lot of your time.

My name is Barbara Coward, and I launched Enrollment Strategies with you in mind.  As a former business school recruiter, I’ve walked several miles in your shoes… and that makes all the difference in the world compared to working with other marketing firms.  Enrollment Strategies is a specialized marketing agency with deep understanding of the challenges faced by business school admissions and recruiting professionals like you.

Instant expertise.  No learning curve.

Because I’ve been in your shoes, I can step into any engagement with virtually no learning curve.  You won’t have to spend hours educating your marketing consultant on business school lingo or how to create messages that appeal to prospective MBA students.  That frees us to focus all of our energy on designing and executing marketing programs that achieve the best results.

Practical and Affordable

Enrollment Strategies can help you increase brand awareness, enhance revenue, and boost the caliber of students who matriculate.  You’ll get a fresh, outside perspective to identify innovative solutions for improved recruitment results.  We’ll collaborate to design programs that take advantage of industry and marketing best practices culled from a broad base of engagements and relationships with graduate business schools.

To make things simple, Enrollment Strategies offers a set of packaged marketing programs.  These programs provide an easy starting point for any engagement, and they come with affordable fixed prices to fit your budget.  But they’re also practical, and can be easily customized to meet your specific program objectives.