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Posts from the ‘Brand Awareness’ Category

Does Your MBA Marketing Look Like a Holiday Catalog?

Our longtime mail carrier, Rocky, has been hunched over these past few weeks during his daily route. And with good reason. Every day I open the mailbox, it’s stuffed to the rim with catalogs. I know that we’re in the midst of holiday season, but isn’t the world supposed to be digital now? Read more

What is Your Thanksgiving Wish for MBA Prospects?

As Americans prepare to gather ’round the table this Thursday, chances are they will be taking part in any number of Thanksgiving traditions.  So, which ones are the most popular?

Yes, turkey and football are ranked first and second in the article, “Top 5 Family Thanksgiving Traditions.”

It’s no surprise that the wishbone also makes this list.  According to this article, “the tradition of tugging on either end of a turkey bone to win the larger piece and its accompanying ‘wish’ dates back to the Etruscans of 322 B.C. when the Romans brought the tradition with them when they conquered England and the English colonists carried the tradition on to America.” Read more

What business schools can learn from the 10 “buzziest” brands

In a recent YouGov BrandIndex survey, 600,000 American consumers were asked their perceptions of brands to determine which ones had the best reputations.

The results were surprising.  For starters, Coca-Cola didn’t bubble up to the top 10.  Try searching for Google.  And Apple didn’t take a bite into this ranking. Read more