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Posts from the ‘Information Sessions’ Category

How to Develop Authentic Presence at MBA Information Sessions

Some business schools call them MBA Information Sessions.  For others, they’re Open Days.  However you name admissions events for prospective MBA students, one thing remains constant.  MBA admissions directors serve as master of ceremonies.

But unlike Ellen at the Academy Awards, the job at hand is less about entertaining and more about educating.

Still, it can be a balancing act.  There is so much information to get across in an hour and you don’t want to overwhelm your audience.  At the same time, how do you keep MBA candidates engaged and interested?  Most importantly, how can you convert more attendees into applicants?

We turned to Ann Timmons, a public speaking coach, for tips on how to better connect with your audience at MBA events.  Here is what she had to say: Read more

MBA Information Sessions: What is Your Dream?

On this momentous day 50 years ago, Martin Luther King, Jr. delivered his famous “I Have a Dream” speech to a crowd of 250,000 people gathered on the National Mall in Washington, D.C.

Commemorations are being held throughout the country today including the ringing of bells in nearly every state.

Among the hundreds of thousands observing today’s events, I’m certain that one person in particular will be closely watching. And it’s not who you may expect. Read more

What business schools can learn from the 10 “buzziest” brands

In a recent YouGov BrandIndex survey, 600,000 American consumers were asked their perceptions of brands to determine which ones had the best reputations.

The results were surprising.  For starters, Coca-Cola didn’t bubble up to the top 10.  Try searching for Google.  And Apple didn’t take a bite into this ranking. Read more