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Posts tagged ‘MBA Recruitment’

A Marketing Strategy to Make Your Business School Go Places

According to psychological biases, human beings are more motivated by what they will lose rather than what they would gain.

Loss aversion is shown to be “far more painful than gaining something advantageous is pleasing”.

(Check out Daniel Kahneman’s study with mugs and chocolate for more insight on loss aversion theory.)

So why are we showing examples of what prospective students will gain from business school rather than how they would avoid a loss?

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10 Lessons MBA Recruiters Can Learn from Timeshare Sales Techniques

Sooner or later it was bound to happen. The more frequently you place your business card in a fishbowl drawing, the more likely it is that you will eventually win something – someday. And so it was that I received two “free” nights at a timeshare in Virginia thanks to a random drawing at Applebee’s. Read more