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Posts from the ‘MBA Recruitment Strategy’ Category

How to Optimize MBA Recruitment Results in the Home Stretch

It’s the Triple Crown and they’re off….

Amidst a spectacular parade of whimsical head wear, horse fans are cheering their favorites during each leg of the 2012 Triple Crown.

Meanwhile, MBA admissions officers and MBA program directors are in a race of their own as they round the corner to the start of the academic year in September. The next few months can feel like a tight race to the finish line to meet enrollment targets, so what is your MBA marketing strategy in this home stretch?   Read more

Increase MBA Applications in 2012: Lessons from the Campaign Trail

The presidential election season is in full swing as contenders travel throughout the country delivering stump speeches and courting voters in anticipation of the general election in November.

Meanwhile, business schools are embarking on a lengthy campaign of their own.  With an eye on enrollment goals, directors and deans are also looking to the fall when they will welcome a new cohort of students to campus. Read more