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Posts from the ‘Marketing Strategy’ Category

Business (School) at Tiffany’s – 5 Content Marketing Lessons for Your Website

Valentine’s Day may have come and gone, but it will have a long-lasting impact on earnings for many retailers.

It is estimated that the total amount spent on Valentine’s Day gifts is about $19.7 billion with $4.4 billion on earrings, necklaces and other jewelry.

One of the nation’s most venerable jewelers, Tiffany & Co., will be paying close attention, especially after their shares dropped 16 percent in January.

For many retailers with brick-and-mortar stores, one of the key strategies to increase revenue is through enticing visuals as well as exquisite customer service.

Tiffany’s flagship store on Fifth Avenue in NYC has mastered the art of merchandising for an exceptional customer experience. What lessons can be learned for your higher education website to increase traffic and conversions? Here are some thoughts below:

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What Business Schools Can Learn from Disney to Optimize the Customer Experience

“What can I get you, super princess?”

It’s not the usual greeting you get from a bartender.

But this was Disney.

Last week, I attended the 2016 Carnegie Higher Education Conference at Disney’s Yacht Club Resort in Orlando.

After a full day of workshops on topics such as Google Analytics, Data Modeling, and SEO Improvements – as well as an opening session from the legendary Rand Fishkin of Moz – it was time for a dinner reception at Epcot.

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MBA Information Sessions: What is Your Dream?

What will go through your mind on Martin Luther King, Jr. Day?

For many, the soaring rhetoric of the civil rights leader’s “I Have a Dream” speech will resonate with every tribute and celebration.

Stylistically the speech has been described as a political treatise, a work of poetry, and a masterfully delivered and improvised sermon, bursting with biblical language and imagery.

But what exactly makes it so powerful?

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