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Posts from the ‘Information Sessions’ Category

MBA Information Sessions Fit for a Future King

In the weeks leading up to the birth of HRH Prince George of Cambridge, reporters from all over the world camped out in front of St. Mary’s hospital in London in anticipation of a very special and historic “information session” – the kind that only comes around every 30 years or so.

Royal watchers wanted to know: When would the bundle of joy arrive? Would it be a prince or princess? How much would he or she weigh?

It was a closely-watched, celebrated milestone for the British monarchy. It was also a jolly good lesson for business schools on how to build brand excitement. Without further ado, here are some regally-inspired ideas for your next MBA information session. Read more

How are MBA Information Sessions like Real Estate Open Houses?

As the sun gets warmer and the grass greener, real estate signs are sprouting up on neighborhood lawns all across America.  It’s the best time of year to show a property and April and May are the peak months for home sales.  For MBA admissions directors, business school information sessions are a lot like a real estate open house – just without the ubiquitous “for sale” sign.  Like prospective home buyers, MBA prospects often conduct multiple searches before deciding on a business school.  Here are six tips toward a successful closing at your next MBA information session. Read more