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Posts from the ‘Brand Awareness’ Category

Social media marketing: Show your true colors to MBA prospects

We call it “social” media, but make no mistake.  It’s business.  And that’s certainly the case for 87% of Fortune 100 companies who use social media to engage with customers.

An essential part of an inbound marketing strategy, social media enables marketers to attract prospects where they are online.  And for potential MBA students, that means on top social media sites. Read more

Don’t Forget Social Media in your MBA Recruitment Backpack

Around this time each year, we glance at our calendars and exclaim in surprise, “Where did the summer go?!?”  Although September arrives seemingly out of nowhere, you know it is here when yellow school buses are once again streaming down suburban streets and retail shelves are overflowing with back-to-school supplies.  For parents of school-aged children, this often signals that time to shop for new and bigger backpacks. With a dizzying array of colors, shapes and sizes, the choice becomes even more complex with the option of solar backpacks – underscoring just how connected our culture is today. Read more