Valentine’s Day may have come and gone, but it will have a long-lasting impact on earnings for many retailers.
It is estimated that the total amount spent on Valentine’s Day gifts is about $19.7 billion with $4.4 billion on earrings, necklaces and other jewelry.
One of the nation’s most venerable jewelers, Tiffany & Co., will be paying close attention, especially after their shares dropped 16 percent in January.
For many retailers with brick-and-mortar stores, one of the key strategies to increase revenue is through enticing visuals as well as exquisite customer service.
Tiffany’s flagship store on Fifth Avenue in NYC has mastered the art of merchandising for an exceptional customer experience. What lessons can be learned for your higher education website to increase traffic and conversions? Here are some thoughts below: