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MBA Information Sessions: What is Your Dream?

What will go through your mind on Martin Luther King, Jr. Day?

For many, the soaring rhetoric of the civil rights leader’s “I Have a Dream” speech will resonate with every tribute and celebration.

Stylistically the speech has been described as a political treatise, a work of poetry, and a masterfully delivered and improvised sermon, bursting with biblical language and imagery.

But what exactly makes it so powerful?

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A Winning Campaign for Prospective MBA Students

While many Americans have their eye on a big election this November, higher education marketers all around the world are counting down to a different kind of deadline.

Whether your next intake of students is this spring or next autumn, it’s important to remember that prospective students cast their votes every day of the year. How can you influence candidates to elect your university?

Here are five lessons from the 2016 presidential campaign trail to optimize your enrollment results right now.

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