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What is your Thanksgiving Wish for MBA Prospects?

(This post was originally published on November 26, 2013 and has been updated for freshness.)

As Americans prepare to gather ’round the table this Thursday, chances are they will be taking part in any number of Thanksgiving traditions. So, which ones are the most popular?

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Emoji Marketing for Higher Education

Last month, Facebook rolled out “Emoji Reactions” providing users with even more options to express themselves. Here’s the full range below:

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12 Tips for Spook-tacular Business School Facebook Posts

(This post was originally published on October 3, 2013 and has been updated for freshness and recent Facebook posts.)

If you strolled into a Hallmark store in the days leading up to Halloween, you no doubt were confronted by spooky displays although Bernie the Bat Drop ‘n’ Greet Motion-Activated Decoration actually looked more cuddly than frightening.

This attention-grabbing strategy of motion activated toys like Rory the Candy Monster Interactive Stuffed Animal works well for Hallmark. Who doesn’t stop in their tracks to play with all the fun buttons and sounds? (Well, I confess that I did!)

Several years ago, I came across the Forbes’ article, “Business Schools Social Media Ranking 2013- Do You Like, Follow and Subscribe?”. It made me think of how business schools can grab prospects’ attention and strengthen engagement in their social media campaigns.

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