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Why Business Schools Need to Join the INBOUND Marketing Revolution

Did you hear about the revolution in Boston? No, I’m not talking about that revolution. There weren’t any Redcoats here, but there sure was a lot of orange.

Yes, orange, because that is the brand color of Hubspot, which held INBOUND 2014  last week.

More than 10,000 marketing professionals including representatives from higher education institutions around the world such as the Haas School of Business, Union Graduate College, Boston College, Trinity Western University, Hotel Ecoliere de Lausanne, Tufts University, and S P Jain School of Global Management in Singapore gathered at the Boston Convention Center to “Come Together. Get Inspired. Be Remarkable.”

The experience, and it is an experience, lived up to the hype.


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