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Why Permission Marketing is a Prospective MBA Student’s Best Friend

I have nothing against Kay Jewelers.  I mean, how could a girl not like diamonds?

Yet my brand experience became a little less brilliant when my cell phone rang on a busy Monday afternoon.

I was in the middle of a time-sensitive lead nurturing email for a client and I needed to stay focused.   I was also up against another imminent deadline involving  a university website project with my digital marketing partner,  Converge Consulting.

It was just not the right moment for a sales pitch about a girl’s best friend. Read more