I have nothing against Kay Jewelers. I mean, how could a girl not like diamonds?
Yet my brand experience became a little less brilliant when my cell phone rang on a busy Monday afternoon.
I was in the middle of a time-sensitive lead nurturing email for a client and I needed to stay focused. I was also up against another imminent deadline involving a university website project with my digital marketing partner, Converge Consulting.
It was just not the right moment for a sales pitch about a girl’s best friend. Read more