Skip to content

Archive for

Revolutionize Your Recruitment: A Presentation from the 2013 EMBAC Conference

Last week I had the pleasure of presenting to an overflow audience at the 2013 Executive MBA Council Conference on behalf of Percept Research, a leading higher education market research consultancy and a very important strategic partner of Enrollment Strategies.  My co-presenter Kathy Hagens, MBA Program Director at the University of Wisconsin – Oshkosh, joined me in sharing best practices we employed during a successful campaign to generate recruitment leads for a new Executive MBA program she helped launch. Read more

What do MBA Rankings have in common with David & Goliath?

When it rains, it pours.  And I’m not just talking about the flood warnings that were issued in Maryland in the last couple of days.

Instead, I’m referring to MBA rankings season which is in full force.  Then again, when is it not rankings season?  With more and more media rankings to keep up with, the season seems to extend all year long.

Last week, there was not one, not two –but three major MBA rankings released. Read more

A Spook-tacular MBA Social Media Campaign

If you’ve strolled into a Hallmark store lately, you can’t help but notice that Halloween is in the air – even if it is unseasonably warm in some parts of the country like it is here today in Baltimore.

It takes only a few steps in the iconic greeting card shop to be confronted by spooky displays although the Floppy Count Snoopula actually looks more cuddly than frightening. Still, the mysterious “Fortune-Telling Magic Mirror” and the grimacing “Scary Pumpkin Talker” are bound to stop you in your tracks. Read more