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MBA Information Sessions: What is Your Dream?

On this momentous day 50 years ago, Martin Luther King, Jr. delivered his famous “I Have a Dream” speech to a crowd of 250,000 people gathered on the National Mall in Washington, D.C.

Commemorations are being held throughout the country today including the ringing of bells in nearly every state.

Among the hundreds of thousands observing today’s events, I’m certain that one person in particular will be closely watching. And it’s not who you may expect. Read more

MBA Marketing Strategies from the New Billionaire “Paper Boy”

Last week, one of the most venerable and established newspapers in the country, the 136-year-old Washington Post, created headlines of its own when it announced that it was being sold after 80 years of Graham family control to the ultimate business disrupter, Amazon CEO Jeff Bezos.

It quickly became a case study on new business models for old media. In fact, Harvard Business School (HBS) asked Facebook readers to predict the impact of new ownership: Read more

What business schools can learn from the 10 “buzziest” brands

In a recent YouGov BrandIndex survey, 600,000 American consumers were asked their perceptions of brands to determine which ones had the best reputations.

The results were surprising.  For starters, Coca-Cola didn’t bubble up to the top 10.  Try searching for Google.  And Apple didn’t take a bite into this ranking. Read more