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Is Your MBA Website a Haunted House?

Halloween is that time of year when thrill seekers get their adrenaline pumping at haunted houses throughout the country. And if there was ever any question about the best places to get spooked, haunted attractions have joined business schools, consumer goods, and celebrities as yet another subject of media rankings. From Screamworld in Houston to The House of Horrors in Buffalo, Reader’s Digest has it all covered in the 11 Best Haunted Houses Across the Country.

While these scary attractions are great fun at Halloween, there are far too many websites that resemble haunted houses all year long. To ensure that your business school website doesn’t frighten off candidates, here are four seasonal tips to bewitch prospects with the magic of your program: Read more

Countdown to Election Day for MBA Recruiters

While many Americans are focused on a certain election this November, MBA admissions officers all around the world are counting down to a different kind of election.

Whether your next intake of students is coming up in just a few months or next autumn, it’s important to remember that MBA prospective students cast their votes every day of the year.  How can you influence MBA candidates to elect your business school? Read more