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No Learning Curve

Why not work with a business school admissions and recruitment marketing consultant who’s walked in your shoes?  As a former MBA recruiter with an MBA herself, Barbara Coward can bring a fresh perspective to your marketing and recruitment programs.


According to Bill Kooser, Associate Dean for Global Outreach at Chicago Booth School of Business,

“Barbara is a skilled marketing professional. She brings a strong level of creativity, innovation and professionalism to higher education marketing and is able to create real value for her clients. She is easy to work with and does a great job of keeping up with latest issues and trends facing higher education. She can be a terrific partner in helping any school achieve its recruitment and visibility goals.”

Zack Odem, Director, execMBA Program at University of Missouri said,

“Barbara is a great resource for many MBA program that wants to enhance its communication with prospective students. She is a great asset and a pleasure to work with.”

Professor Pete Naude, Professor of Marketing at Manchester Business School and former Head of Post-graduate Programs at the University of Bath School of Management had this to say about Barbara:

“Barbara worked for me as MBA Admissions and Marketing Manager at the University of Bath.  She was truly outstanding, and was the ultimate professional in dealing with current and potential students.  One of the panel of the AMBA accrediting body (the equivalent of AACSB in the UK) went as far as to say she was the reason that we made it into the Financial Times’ list of top 100 MBAs worldwide- and I couldn’t agree more!”

Kelly Smith, Program Director at Saint Mary’s University Sobey Executive MBA said:

“Barbara is a talented write with a deep and detailed knowledge of her subject.  She is able to deliver high quality results under tight deadlines and is always a pleasure to work with.”

MBA prospects and students that Barbara recruited directly or through client marketing programs have said:

“I just wanted to thank you for this information and for all your help today.  You have been a fantastic representative of the MBA program and convinced me (perhaps I need you to talk to my wife too!) that this (school) is where I need to be.”

“If not enough reason to apply… your letter dated February 21st detailing the new emphasis on IT and e-commerce as electives has affirmed any doubt on where I wished to study.”

“Hearing your genuine interest in the students and ensuring that each one is the right fit affirmed that (this school) is precisely the right place for me.”

“As a prospective student in your (information session) audience last night, I was thoroughly impressed with your presentation.”