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Promoting your MBA Rankings: Lessons from the Red Carpet

There’s plenty of speculation leading up to the Academy Awards.   Will the first silent film in 85 years win Best Picture?   Will the most photographed actor in the world take home the most recognized trophy in the world?   Will the most nominated actress win her first Academy Award since 1982?

All this anticipation and nail-biting is just like a scene from the higher education equivalent of awards season.   Each time a media ranking is published MBA admissions officers take a deep breath and click on that “virtual envelope” in their inbox. Read more

Increase MBA Applications in 2012: Lessons from the Campaign Trail

The presidential election season is in full swing as contenders travel throughout the country delivering stump speeches and courting voters in anticipation of the general election in November.

Meanwhile, business schools are embarking on a lengthy campaign of their own.  With an eye on enrollment goals, directors and deans are also looking to the fall when they will welcome a new cohort of students to campus. Read more